PURLs: A Simple Way to Get Started with Multi-Channel Fundraising
Webinar series brought to you in part by
CDR Fundraising Group
Presented by Mr. Charles Fraga, Mr. Tony Fraga, Direct Development, Inc.
This session will focus on how to get going with multi-channel fundraising that doesn’t cost a lot of money and isn’t super complex involving too many channels. Participants will learn a simple and affordable way to get onto the “multi-channel” world through the use of PURLs, which nearly always boosts response rates when compared to direct mail alone.
In this session, you will learn:
- Multi-channeling is not to be feared, rather it is simple and affordable
- How to incorporate PURLs into your program
- By viewing examples of where the use of PURLs boosted response rates
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Date and Time
Tuesday, September 7, 2010
2:00-3:00 p.m. Eastern
1:00-2:00 p.m. Central
Noon -1:00 p.m. Mountain
11:00 a.m.-12:00 p.m. Pacific
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Registration
Fees:
New lower price!
Members: $75 (Remember to sign in to receive your discount)
Nonmembers: $100
Registration Deadline: 48 hours prior to the start of the program
Only one registration per location is needed. All confirmations and reminders will be sent to the person/e-mail address used for the registration, so please be sure to register the appropriate person to receive these notifications.
There is no limit to how many people may participate using one connection. (Use a projector for large groups.) If you are registering multiple people from the same office but they plan on using separate computers, a registration is needed for each individual.
Register online
Print a flyer and registration form [PDF]
Special NCDC Member Package:
Register for 3 webinars, get ONE additional free registration
Register for 6 webinars, get TWO additional free registrations
Register for 9 webinars, get THREE additional free registration
You decide which webinars you want to attend based on your own schedule. Pay now, select your webinars later!
Register for the NCDC Member Package
Financial assistance available through the NCDC Education Fund. More details
For more information, please contact the NCDC Office at 888-TRY-NCDC (879-6232).
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Presenter Biography
Mr. Charles Fraga, Mr. Tony Fraga
Direct Development, Inc.
Charles Fraga is President of Direct Development, Inc., www.directdevelopment.com (Falls Church, VA, and Portland, OR). His firm has been providing consulting and production services to the Archdiocese of Portland since 2004. He has been a direct mail fundraising consultant to non-profits for over 30 years. His specialty has been in assisting Catholic non-profits to be good stewards of the funds entrusted to them by generous donors, including dioceses, seminaries, social service organizations, universities, and high schools. He can be reached at cfraga@directdevelopment.com. Tony has been the Director of Sales & Marketing for Direct Development since 2005, and has 10 years experience in the direct marketing industry. He specializes in keeping up with new trends in direct response marketing for direct mail, email, and web-based response channels, as well as best practices for integrated and highly-personalized marketing to donors. He currently presents several workshops and leads roundtable sessions on various direct marketing topics, including list research and data acquisition, multi-channel campaigns, personalized marketing strategies, and cost-effective direct mail packages.
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